In burgeoning Milan of the 1960s and 1970s Mr.Levi thrived in the management of the prestigious “Galleria Levi” on Via Montenapoleone.

Levi sought to bring international Modern Art to ltalian collectors and diffuse the movement among the wider ltalian public. During a bridge tournament Levi encountered the well-known Milanese art critic Franco Passoni who was most impressed by Levi’s, passion, knowledge and ambition. Franco Passoni inspired and encouraged Levi to open an art gallery focusing on the fresh Modern artistic trends. Mr.Levi opened his gallery in 1956 when he was only twenty-eight years old, running it himself until 1978.

During his years of managing Galleria Levi Beniamino Levi met many legendary names of the art world including Pablo Picasso, Andy Warhol, Jeff Koons, Giorgio de Chirico, Giorgio Morandi,

Lucio Fontana and of course the Master of Surrealism Salvador Dali In the 1960s, Beniamino Levi was introduced to Salvador Dali at the prestigious Hotel Meurice in Paris; it was to prove to be an important meeting. As a result of their acquaintance, Levi travelled frequently to meet with Dali at his residences in Paris and New York and at his homes in Spain. A genuine friendship springs up between the two men!!!

In 1997 Mr. Beniamino Levi created an innovative new brand name with a clearly defined identity which focused on all of the creative aspects of Salvador Dali.